Your IT specialist in Montréal and on the South ShoreCall 514 816-0585
Our expertise / Web & growthFrom click to conversation

Advertising, leads & telephony

A click becomes useful when a conversation can begin.

The journey does not stop at a visit. We can connect your campaigns, pages and calls to better understand the inquiries reaching your business.

MONTRÉAL · SOUTH SHORE · MONTÉRÉGIE
Funnel and telephone handset illustrating the client inquiry journey
ILLUSTRATION · Web & growth
THE ESSENTIALS, WITH PURPOSE.

Connect the campaign to the inquiry received.

An ad attracts attention. The page then needs to explain the offering, the form needs to work and the inquiry needs to reach the right person. When these steps are disconnected, it becomes hard to understand what works and where opportunities are lost.

We work on the complete journey: landing page, form, routing, calls and connections to tracking tools. Goals, measurement methods and external services are defined for your context. Media budgets and provider fees are distinguished from design and integration work.

LET’S START WITH YOUR SITUATION

Where would you like to track inquiries better?

Choose the scenario closest to your needs.

YOUR STARTING POINT / 01

Match the message to the page.

A dedicated page reflects the campaign’s intent and presents a clear action. We organize the selling points, form and necessary information so visitors understand the proposal.

  • Offering and target audience
  • Dedicated landing page
  • Recognizable call to action
Discuss it with MGM
YOUR STARTING POINT / 02

Route useful information.

A form should ask for enough information to handle the need without making first contact unnecessarily difficult. We define fields, validation and the destination for inquiries.

  • Needs qualification
  • Routing and abuse protection
  • CRM connection if included
Discuss it with MGM
YOUR STARTING POINT / 03

Understand the call journey.

Telephony integration can help connect a source to a call and organize its routing. Scope depends on the provider, numbers and selected features.

  • Call routing
  • Twilio integration according to the project
  • Defined source tracking
Discuss it with MGM
HOW WE APPROACH THIS PROJECT

Next steps,
well prepared.

  1. 01

    Map the journey

    Define the offering, target audience and handling of new inquiries.

  2. 02

    Connect the steps

    Set up the page, forms and selected integrations.

  3. 03

    Test the complete path

    Check transmissions and tracking indicators before expanding campaigns.

WHAT THE ENGAGEMENT CAN INCLUDE

The right scope.
For your project.

Together, we select what is useful. The quote details the work, required access and any external costs.

Landing pageLead generationAdvertising campaignTwilio telephonyCRM integrationCall tracking
  • 01Landing pages by campaign and service area
  • 02Advertising campaign guidance
  • 03Forms and inquiry routing
  • 04Telephony and Twilio integration according to scope
  • 05Call and lead source tracking
  • 06Connection to your CRM and tracking tools
WHAT TAKES SHAPE

A journey your team can follow.

01

A page connected to the offering

Content and the expected action match the campaign’s message.

02

Tested routing

Test inquiries reach the agreed tools and recipients.

03

A view of the steps

Selected measurement points help explain the transition from visit to inquiry to follow-up.

WHAT TO KNOW BEFORE STARTING

Your questions, in your context.

Open a question to learn more.

Is the advertising budget included?

Media budgets, telephony fees and external subscriptions are specified in the proposal. They must be distinguished from creation, configuration and support work.

Do we already need a CRM?

No. We can start by defining a simple way to receive and follow up on inquiries. CRM integration is considered if your volume and organization justify it.

Will every visit be tracked?

Measurement depends on the tools chosen, privacy choices and visitors’ actual journeys. We define available indicators and their limits before using them to interpret results.

HELP CLOSE TO HOME

Let’s start with
your situation.

A local campaign should lead to a clear offering and easy contact. We prepare landing pages and call journeys according to your services, target areas and the budget agreed with you.

Montréal, South Shore and Montérégie
YOUR NEXT STEP

Let’s connect your next campaign to real conversations.

Describe your offering, current channels and how you receive inquiries.

Describe my needsOr call 514 816-0585
Your privacy

The essentials,
made simple.

This site uses no advertising trackers or audience analytics tools. Only interface preferences are stored on this device.

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